This semester, BUMKC had the pleasure of entertaining Jehan Hamedi from Crimson Hexagon. Crimson Hexagon analyses social media with results that are 97% accurate, selling software as a service. In this dynamic […]
This past summer I’ve interned with a team of amazing marketing individuals at Offerpop. I’m pleased to say that I got the chance to meet and work with someone that I’ve […]
Yep. It’s that time again. That time we wait four long years for. The time when world records are broken, medals are won, names are revered, and whole countries celebrate. […]
Amazon has grown to be the king in internet retail. It has championed a marketing strategy that has helped it to become the dominant “dot com” company. Why? Because they […]
Almost a month ago, an internet film named “KONY 2012” went viral. The point? Awareness. Just how good is a social media viral marketing campaign? Phenomenal.. if you get it […]
Alexandria Chong 